Transformasi Limbah Desa Beurawang Sabang Menjadi Produk Kerajinan Bernilai Ekonomi dengan Penerapan Konsep IKIGAI dalam Pemasaran
DOI:
https://doi.org/10.47753/sjce.v2i1.94Keywords:
Craft Products, Innovation, Waste, IKIGAI Concept, MarketingAbstract
Beurawang Village Sabang Aceh has rich natural resources such as coconut, marine products, rocks and corals which have not been optimally utilized due to the limited knowledge and skills of the local community in developing local food preparations. Community service is aimed at developing economically valuable local craft products through the utilization of unused village waste and proper marketing. The activity method is in the form of training and counseling by applying the IKIGAI concept which involves active participation from the community. The results of the activity showed an increase in community insight and skills in innovating waste processing so that the results of handicraft products are more varied and produce economic value. In addition, the community increasingly understands marketing techniques so that the craft products produced are more attractive to tourists as regional characteristics. This program also developed labeling, packaging, and product catalog designs. Product innovation and marketing is one of the important keys so that handicraft products can become one of the resources of Beurawang Village, Sabang, Aceh.
Downloads
References
Baskaran, B.(2016). Development of craft tourism services in Tamilnadu. International Journal of World Research, Vol. 1 Issue XXV, hal. 48 – 55.
Cahyana, Agus. (2008). Studi pengembangan desain kerajinan anyaman pandan sentra industri kecil Rajapolah Kabupaten Tasikmalaya. Bandung: Universitas Kristen Maranatha.
Cikoneng. (2021). Pengembangan industri kreatif sebagai penggerak ekonomi desa. Diakses dari https://cikoneng-ciamis.desa.id
Fathiyah, I., & Nuvriasari, A. (2024). The Role of Service Quality, Product Quality, and Price in Creating a Competitive Advantage Coffee Shop in Cirebon City. Formosa Journal of Multidisciplinary Research, 3(3), 1033–1044.
Faturrohman, M. D., & Nuvriasari, A. (2023). The Digital Marketing and Customer Management Assistance at Astajava Coffee and Roastery. Asian Journal of Community Services, 2(12), 1033–1042.
García, H., & Miralles, F. (2016). IKIGAI: The Japanese secret to a long and happy life. New York, NY: Penguin Books.
Hieu, V. M. & Rasovska, I. (2017). Craft villages and tourism development, a case study in Phu Quoc island of Vietnam, Management, Vol. 21 (1), hal. DOI: 10.1515/manment-2015- 0090.
Horjan, Goranka.(2011). Traditional crafts as a new attraction for cultural tourism. International Journal of Intangible Heritage, Vol. 6, hal. 45 – 56.
Karangdowo. (2021). Pengembangan industri kreatif limbah desa. Diakses dari https://karangdowo.desa.id
KEMENPAR RI. (2018). www.kemenpar.go.id/userfiles/12_ %20Lapbul%20Des%201017%20.
Laksana, I., & Nuvriasari, A. (2024). The Role of Competitive Advantage, Marketing Innovation and Product Innovation on Marketing Performance. Formosa Journal of Multidisciplinary Research, 3(6), 2077–2088.
Mathews, G. (1996). The pursuit of a life worth living in Japan and the United States. Ethnology, 35(1), 51-62.
Meylianingrum, K., Jaya, T. J., & Fahmi, E. F. F. E. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(6), 1528–1533.
Nuvriasari, A., Octavia, F., Sunny, A., Widyanto, B. A., Wibowo, G., & Limor, N. (2024). Online Promotion, Packaging Innovation and Reseller Management at Hero Bakery. IMPACTS: International Journal of Empowerment and Community Services, 3(1), 85–94.
Nyawo, J. & Mubangizi, B. C. (2015). Art and craft in local economic development: Tourism possibilities in Mtubatuba local municipality. African Journal of Hospitality, Tourism and Leisure, Vol. 4 (2), hal. 1 – 15.
Panda.id. (2021). Membangun ekonomi kreatif desa: Lokakarya kearifan lokal. Diakses dari https://panda.id
Perawati, S., Asbari, M., & Naelufar, S. (2024). Ikigai: Rahasia Hidup Bahagia?. Literaksi: Jurnal Manajemen Pendidikan, 2(01), 19-23.
Samodro.(2012). Karakteristik kerajinan berbasis kearifan lokal pada produk kerajinan di Indonesia (Studi kasus di beberapa kota di Indonesia: Cirebon, Sukoharjo, Klaten, Jepara, Bojonegoro, Bali, dan Manado). http://journal.tarumanagara.ac.id/in dex.php/kiddkv/article/viewFile/16 35/pdf.
Siaputra, H. (2024). Pengaruh Kualitas Makanan, Kualitas Layanan dan Persepsi Harga Terhadap Minat Beli Ulang pada Restoran XYZ Surabaya. Jurnal Manajemen Perhotelan, 10(1), 13–23.
Soeradjie, Eko.(2012). Seni kerajinan. http://ekokillimz.blogspot.com/201 2/04/seni-kriya-adalah-cabang- seni-yang.html.
Utami, D. P. (2021). Strategi Branding Untuk Membangun Image Positif Pangan Lokal Bagi Usaha Mikro Kecil Dan Menengah. Journal of Food Technology and Agroindustry, 3(1), 26–35.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Arif Hidayat, Muammar Muammar, Muhammad Nur Fauzi, Jama Dilla Mutsanna, Annisa Trifani, Nasriah Aulia (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright Agreement and License
In order to be accepted and published by Sriwijaya Journal of Community Empowerment, author(s) submitting the article manuscript should complete all the review stages. By submitting the manuscript, the author(s) agreed to the following terms:
The copyright of received articles shall be assigned to Sriwijaya Journal of Community Empowerment as the publisher of the journal. The intended copyright includes the rights to publish articles in various forms (including reprints). Sriwijaya Journal of Community Empowerment maintain the publishing rights to the published articles. Authors are permitted to disseminate published articles by sharing the link/DOI of the article at Sriwijaya Journal of Community Empowerment. Author are allowed to use their articles for any legal purposes deemed necessary without written permission from Sriwijaya Journal of Community Empowerment with an acknowledgment of initial publication to this journal.
License
All articles published in Sriwijaya Journal of Community Empowerment are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC).
